Automotive History Online

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Chevrolet Motor Division

Billy Durant                          Louis Chevrolet

1861-1947                                  1878-1941

In 1911 William Durant partnered with Louis Chevrolet to form the Chevrolet Motor Company. The two men had very different ideas on what kind of automobile they wanted to produce. Durant wanted to build a inexpensive car to compete with Henry Fords Model T. But Chevrolet wanted to build a more of a luxury car like that of a Cadillac. Durant conceded and the company produced the Chevrolet Classic Six. In 1915 while Louis Chevrolet was on holiday in Europe Billy Durant changed the Chevrolet to a smaller car to compete with Ford. When Chevrolet returned to Flint, MI.  Durant and Chevrolet had a falling out over the new design and Louis Chevrolet sold his shares of his company to Durant and left the company.

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